SGSerj Goldman
RUEN Download CV
Tbilisi, Georgia · available immediatelyOpen to work

Serj Goldman

Game producer and product leader. 15 years in games, the last year in iGaming.

I have been making games for 15 years and I am deeply experienced in every area of game production: concept and presentations, negotiating with stakeholders and investors, planning and budgeting at company level, hiring the right people for the roles where they perform best.

I started at a small startup where survival was the daily question. That is where the data driven approach became a habit, and I still think in metrics.

Portrait of Serj Goldman
In short
Roles
CMO & General Producer, co-owner (Game Garden, 2011–2025). Producer, iGaming (BrainRocket, 2025–2026)
Looking for
Game Producer, Head of Production, Product Manager, Head of Product, CPO. Games or iGaming
How
Full time or B2B contract (registered sole proprietor in Georgia). Based in Tbilisi, open to remote, travel or relocation across Israel and Europe
When
Immediately
Languages
Russian native · English advanced · Hebrew beginner
Competencies

I keep my focus deliberately wide. Below are all eight areas I answer for, each with its own practice, language and numbers.

Eight areas where I answer for the outcome

01Game productionFrom concept to live operations, with in-house teams and external studios→02Interactive storiesNarrative design and player choice in a mobile format→03Marketing and user acquisitionStrategy, media buying, analytics, team→04Creative productionAudience analysis, a formula that works, hypothesis testing→05Building departments from scratchDevelopment, marketing, analytics: hiring, process, growth→06Gamification and retentionMissions, loyalty, reward loops, LiveOps, funnel conversion→07AI as a working toolAgents and automation in daily production, no magic involved→08Business and planningPitches, budgets, payback and company cashflow→
Case

My AI agent

A personal agent on my own server: Telegram as the interface, a knowledge base in git, scheduled jobs and background agents. A system I designed myself and use every day.

See how it works →
In numbers
15
years in games
6
projects end-to-end in the past year
5
titles from concept to live ops
+30%
conversion across company projects
6: in the past year at BrainRocket. Before that, 10+ more projects across the career at Game Garden.
Track record
May 2025 – August 2026
Producer
BrainRocket · iGaming
  • Six projects launched end-to-end in the past year.
  • Three internal products designed from scratch and shipped.
  • Games from external studios adapted into gamification tools for iGaming platforms.
  • Funnel improvements lifted conversion rates by 30% across the company projects.
2011 – 2025
CMO & General Producer, co-owner
Game Garden · mobile free-to-play
  • Owned the entire commercial side of the studio: product, monetization, marketing.
  • Board member, strategic planning across product and marketing.
  • Built and led the marketing team, owned user acquisition and creative production.
Industry
Expert and lecturer
HSE University · consulting
  • Examination committee member, Video Game Design course at HSE University.
  • Independent expert and consultant in game development and mobile marketing.
Titles I produced
Fairy FarmFairy KingdomCriminal StoriesLove Choice (with MGVC / My.com)Florescence

Off the clock I cook, drive, write music and listen to how people are wired. Dogs are on that list too. It says nothing about my CV, and quite a lot about how I think.

Off the clock →
Contact
serj@goldman.games
LinkedIn Download CV